Mister Donut, Thailand’s favourite donut brand for over 40 years and the nation’s No.1 donut leader under Central Restaurants Group (CRG), is setting a new benchmark in Thailand’s donut industry with the launch of its first Mister Donut New Concept Store on the 3rd floor of Central Pinklao.
Under the theme ‘The New Chapter of Mister Donut,’ the brand makes a bold transformation to present a fresher, more modern image that resonates with today’s lifestyle-driven consumers.
The new concept embodies Mister Donut’s vision to go beyond being just a donut store, evolving into a true lifestyle destination through three key pillars:
Freshly Made Every Day – premium donuts crafted daily for the finest taste and quality.
Japanese Crafted Quality – meticulous attention to detail, from ingredient selection to product design.
Experience-First Store – an immersive space where customers can enjoy the brand’s philosophy, ‘Every Bite, A Japanese Story.’
Exclusively available at this flagship store, customers can indulge in premium-crafted menus that showcase the essence of quality and creativity:
Bomboloni – Mister Donut’s first-ever Italian-style donut, soft and fluffy with a buttery aroma and indulgent fillings.
Premium Pon De Ring – a reinvention of the brand’s iconic favourite, elevated with refined ingredients and artisanal decoration.
White Pon De Ring Matcha – a Japanese-inspired creation combining chewy white pon de ring dough with matcha for a refined flavour balance.
Premium Cake Donut – rich and moist chocolate cake donuts generously topped for a truly satisfying bite.
Premium Yeast Donut – a new recipe offering enhanced softness, fluffy texture, and indulgent toppings while preserving Mister Donut’s signature taste.
Enhancing the experience further is the Pairing Experience, where customers can complement their donuts with exclusive beverages from Arigato, available only at this location. Highlights include the Coconut Slushy with 100% Japanese Matcha and the signature Matcha Latte, both crafted to enhance every indulgent bite.
The launch of the Mister Donut New Concept Store marks not only a refreshed brand image but also the beginning of a new chapter. It reaffirms the brand’s commitment to delivering ‘Little happiness in every bite’ through a modern, premium space and exclusive offerings that elevate the donut experience.
Visit the new Mister Donut Concept Store today at Central Pinklao, 3rd Floor, and follow Mister Donut Thailand on Facebook, Instagram, and TikTok for updates and promotions.