OWNDAYS (Thailand) Co., Ltd., the leading Japanese eyewear retailer, celebrates its 10th anniversary in Thailand with a grand event titled ‘OWNDAYS THAILAND 10th ANNIVERSARY – THANK YOU FOR YOUR SUPPORT OVER THE YEARS.’ The celebration highlights the brand’s remarkable journey from humble beginnings to nationwide success under the concept ‘From Seed to Success – A Decade of Vision.’ This theme reflects OWNDAYS’ commitment to transforming the eyewear shopping experience in Thailand – making it simple, transparent, and stylish. Within just a decade, OWNDAYS has become a market leader and a beloved brand among the new generation.
To express gratitude for a decade of customer support, OWNDAYS unveils a special anniversary collection themed ‘Every Day is a Blessing,’ inspired by Lord Ganesha – symbolising new beginnings, wisdom, and success. The collection features six exclusive designs, accompanied by a series of customer activities from 16-19 October 2025 at Fashion Hall, 1st Floor, Siam Paragon.
A Journey of Growth: From Optical Store to Fashion Brand
OWNDAYS entered the Thai market in 2015, when the eyewear industry was still traditional customers often waited days for their glasses and faced complex pricing structures. The brand revolutionised the experience by introducing ‘glasses ready in 20 minutes,’ clear and inclusive pricing with no hidden lens fees, and modern designs to suit every lifestyle.
By positioning its stores in shopping malls and community spaces with interiors resembling fashion boutiques rather than optical clinics, OWNDAYS quickly resonated with consumers. It has since evolved into an ‘Everyday Eyewear Brand’ recognised by young customers for its fashionable, accessible, and speedy service.
Mr Evan Woo, Managing Director of OWNDAYS (Thailand) Co., Ltd., said: ‘Over the past decade, OWNDAYS has become more than just an eyewear store. It’s a brand that inspires people to ‘OWN your DAYS’ to live life in their own way. We believe success comes from continuously listening to our customers and adapting to the ever-changing market.’
Marketing and Brand Strategy for the New Generation
OWNDAYS has positioned itself as a Fashion and Lifestyle Brand, merging functionality and fashion. Its eyewear is not just for vision correction it is a form of self-expression. The brand launches new collections monthly, ranging from essentials to collaborations with well-known fashion labels and pop culture icons such as Kuromi and Toy Story.
In marketing, OWNDAYS engages consumers through digital-first storytelling on TikTok, Instagram, and Facebook – creating fun, relatable, and shareable content such as how-to videos for choosing frames by face shape or humorous memes.
The appointment of Mario Maurer as brand ambassador reinforces its image as a modern, friendly, and beloved brand across generations. This partnership has expanded through viral campaigns and interactive online activities, strengthening brand awareness and connection with young audiences.
A New Decade of Growth and Expansion
Following consistent double-digit growth in 2024, OWNDAYS aims to expand to over 100 stores nationwide within the next 3-5 years. The company will enhance customer experiences through an Omnichannel Experience seamlessly linking online and offline shopping for example, selecting frames online and collecting them in-store.
Future expansion plans also include entry into neighbouring CLMV markets (Cambodia, Laos, Myanmar, and Vietnam), where consumer behaviour mirrors Thailand’s, and exploring collaborations in fashion and health-tech sectors.
Event Highlights: 16-19 October 2025 at Siam Paragon
OWNDAYS’ ‘Every Day is a Blessing’ collection – six designs inspired by Lord Ganesha – symbolises positive energy and confidence:
Gold – The Blessing of Wealth: Prosperity and fortune
Green – The Blessing of Creative Beginnings: Innovation and new ventures
Red – The Blessing of Might and Majesty: Power and the removal of obstacles
Purple – The Blessing of Great Compassion: Kindness and success
Blue – The Blessing of Fulfilled Success: Achievement of goals and ambitions
White – The Blessing of Rhetoric: Eloquence and effective communication
Mr Woo added: ‘We want this collection to symbolise new beginnings – for both our brand and our customers – reminding everyone that each day is an opportunity to see the world more clearly and move forward with confidence.’
Exclusive Activities Throughout the Celebration
Opening Showcase (16 October, 17:00-19:00): Featuring a contemporary dance performance ‘GRAIN TO GROWTH’ symbolising the power of growth, with appearances by Anntonia Porsild, Miss Universe Thailand 2023, and Mario Maurer, OWNDAYS Brand Ambassador.
Special Promotion: 10% discount on all frames with lenses or THB 1,000 off premium lenses.
Exclusive Giveaways and Activities: Free chocolates, Lucky Zen Garden Workshop, Face Analysis, Tarot Reading, and Personality Tests throughout the event.
Special Talk (19 October, 16:00-17:00): ‘Thai Beliefs in Lord Ganesha’ by Note Sarun Khungbunpot and Tor Jitraphan Hajjavanija.
This milestone marks another step forward for OWNDAYS Thailand in spreading inspiration, confidence, and heartfelt gratitude to all customers who have grown with the brand over the past decade.