October has long been recognised globally as Breast Cancer Awareness Month-a time dedicated to raising awareness and encouraging prevention of one of the most prevalent health threats faced by women worldwide.
This year, the Thanyarak Foundation under the Royal Patronage of Her Royal Highness Princess Srinagarindra, led by Mrs Bussadee Chearavanont, Committee and Secretary of the Foundation, once again joins hands with PAUL Thailand, represented by Ms Atchara Sottipattanapong, Chief Executive Officer of the Food Chain and Coffee House Group, to blend the exquisite sweetness of authentic French pastries with the profound power of giving.
Through the ‘Pink October’ campaign-now in its third consecutive year-the collaboration aims not only to inspire Thai women to embrace self-care by performing regular breast self-examinations and undergoing annual screenings, under the belief that ‘the best protection is early detection,’ but also to create a meaningful opportunity for everyone to contribute to women’s health.
Every purchase of PAUL’s Grand Macarons-delicate on the outside, soft within, and available in five indulgent flavours: Vanilla, Raspberry, Chocolate, Pistachio, and Coffee-or a Mini Macarons Box (six flavours: Coconut, Raspberry, Chocolate, Pistachio, Lemon, and Caramel) helps make a difference. For every piece sold, 30 baht will be donated to the Thanyarak Foundation to support the procurement of essential medical equipment and expand access to early breast cancer screening for underprivileged women at the Thanyarak Breast Centre, Siriraj Hospital.
PAUL Thailand Extends ‘Pink October’ to Empower Women
Customers can support the ‘Pink October’ campaign from 1-31 October 2025 at all PAUL Thailand branches, including Central Embassy, CentralWorld, The Emporium, Tops Chidlom, Thonglor, ICONSIAM, Suvarnabhumi Airport, and Bangkok Hospital. The campaign is also available via Grab and LINE MAN delivery platforms. For more details, please visit www.paulthailand.com or contact 0-2411-5657-9