Leading e-commerce platform Shopee has teamed up with Meta on a new suite of tools that make it easier for people to discover products on Facebook and purchase them directly through Shopee.
The new tools include a simplified approach to affiliate marketing and offer the ability to enhance Facebook Live by adding Collaborative Ads.
Shopee earlier joined forces with Google’s YouTube on the Shopee Affiliate Program in what seemed to be an effort to counter competition coming from TikTok and Lazada.
“Shopee is committed to strengthening our ecosystem and improving the e-commerce experience. This includes helping brands and sellers expand their reach while creating new opportunities for affiliates to thrive and be creative,” said Peggy Zhu, head of brand and growth marketing at Shopee.
Through the partnership, creators with affiliate accounts can visit Facebook Affiliate Partnerships, a one-stop dashboard for them to link their Facebook and affiliate accounts.
This allows creators to curate relevant products, and tag affiliate listings directly in posts and Reels.
Shoppers can click on these tags and complete their purchases directly on the affiliate partner’s site.
Creators can also benefit from a range of incentives through the Shopee Affiliate Program, including higher commissions, free product samples, subscriber vouchers, and product sponsorships.
This builds on Shopee’s momentum in strengthening its content ecosystem, with affiliates generating over 100 million pieces of Shopee Live and Shopee Video content in 2024 — a threefold increase from the previous year.
Facebook’s partnership with Shopee is now available in Singapore, Malaysia, Thailand, Taiwan, Indonesia, Vietnam, the Philippines, and Brazil.
Brands and sellers who primarily sell online can now maximise the impact of their Facebook Live by adding Collaborative Ads, introducing a more seamless way to feature products from their Shopee product catalogue in their live-stream.
Shoppers can click on the featured catalogue products while watching the live-stream and are guided to complete their checkout on Shopee.
Brands and sellers can also pin products from their catalogue directly within the live-stream and guide viewers to Shopee for more product information, reviews, and a simplified checkout process.
Shopee is the first marketplace to integrate with this beta product. It is currently being piloted in Thailand, Indonesia, Vietnam, and the Philippines, and will be launching in other markets soon.
With these product updates, Meta is demonstrating how it is evolving to meet changing consumer behaviours in the region, said Damian Kim, APAC director of monetisation at Meta.