The Tourism Authority of Thailand has launched the “Local Taste Local Thai” campaign, using authentic local food as a magnet to inspire a journey of genuine Thai experiences until Nov 15.
Held under the concept of “Grand Moment, Moment Of Giving”, the campaign is designed to create memorable moments for high-quality travellers and the expat community, support local communities and preserve traditional culinary heritage.
It is woven around four distinct travel lifestyles — Eco and Adventure, Wellness, Foodie and Sporty. These themes are linked to local dishes from four pilot provinces — Uthai Thani, Phuket, Trang and Songkhla.
The campaign aims to inspire travellers to explore lesser-known routes and to savour local food along the way, enriching their journey with a creative and unique touch.
To join the campaign, participants can purchase a 50% discount e-coupon via Line official account: @localtastethai. Each person can purchase up to 10 coupons per day. A special buy 10, get 1 free promotion is also available.
They can use the coupons to receive discounts on food and services at 63 participating restaurants, communities and activities across all five regions of Thailand, from now until Nov 15.
Every expense will be converted into points in the Taste Pass system and top spenders will receive special rewards from Bangkok Airways.