Thailand Post has partnered with the Fisheries Department to launch its first express delivery service for transporting ornamental fish to international markets, in a bid to strengthen Thailand’s position as a global ornamental fish hub.
The service starts this month, supporting more than 10,000 registered ornamental fish breeders under the department. The partnership expects to cash in on the global ornamental fish market, which is valued at more than 10 billion baht per year.
According to Thailand Post president Dhanant Subhadrabandhu, the first phase focuses on the export of Siamese fighting fish (betta fish) to five key markets — the US, China, Japan, Taiwan and Indonesia — before expanding to other high-potential markets.
The service commences at Nakhon Pathom Post Office, the province with the largest concentration of Siamese fighting fish breeders in Thailand.
Mr Dhanant said Thailand has the potential to increase its ornamental fish exports from the current level of more than 1 billion baht, of which Siamese fighting fish account for 40%.
The company wants to shift from solely parcel and mail delivery to driving the Thai economy in several dimensions, he said. The collaboration reflects Thailand Post’s strategy of parcel-defined logistics, which tailors logistics solutions to suit a variety of items, said Mr Dhanant.
“Working with the Fisheries Department is not simply about cross-border delivery. It opens the door for Thai farmers and the aquaculture sector to access global markets through Thailand Post’s extensive network of over 50,000 service points and more than 190 countries,” he said.
Both organisations are committed to creating a distinctive brand identity for Thailand as a global ornamental fish hub, said Mr Dhanant.
Thailand Post already provides domestic express delivery services for ornamental fish and aquatic plants to farmers and entrepreneurs. Twelve species are covered, including Siamese fighting fish, guppies, mollies, ornamental shrimp, aquatic plants and sea grapes. From February to August 2025, Thailand Post delivered 110,000 ornamental fish items to buyers in Thailand.