The 1, Thailand’s No. 1 digital lifestyle and loyalty platform under Central Group, has unveiled a new benchmark with ‘The 1 to The World’ – exclusive global privileges that accompany members wherever they travel. In collaboration with Central Group’s international department stores and strategic partners, The 1 is elevating loyalty experiences beyond borders, offering seamless benefits at world-class destinations abroad.
The initiative also enhances privileges for the Wealth Segment, including The 1 Exclusive and CENFINITY, with additional premium advantages through the Central The 1 Credit Card.
Representing The 1 members as true global citizens, renowned TV host and global affairs commentator Dr Wit Sittivaekin, together with his spouse, Khun Puey – Veenarat Laohapakakul, a well-known news anchor, shared their personal experiences of enjoying the comfort and convenience of The 1’s international privileges during their travels.
Expanding loyalty beyond borders
Hansa Wongsiripitack, Head of Marketing, The 1, said: ‘As the largest loyalty programme in Thailand with over 22 million members nationwide, The 1 sees travel and tourism consistently ranking among the top three lifestyle interests of our members, according to The 1 Insight. With the power of Central Group’s international network and world-class partners, we created the strategy ‘The 1 to The World’ to seamlessly extend member benefits from Thailand to leading department stores abroad. This is our way of delivering ultimate convenience, exclusivity, and value – no matter where in the world our members travel.’
International privileges for The 1 members
Through The 1 to The World, members can access exclusive privileges across Europe and Asia, including points collection, special discounts, and VIP-level services at leading department stores such as:
Rinascente (Italy)
KaDeWe, Oberpollinger, Alsterhaus (Germany)
Globus (Switzerland)
Illum (Denmark)
de Bijenkorf (Netherlands)
Daimaru (Japan)
Lotte Duty Free, The Shilla Duty Free (South Korea)
Marina Bay Sands (Singapore)
Benefits include:
All The 1 members: Earn The 1 Points with every purchase and enjoy 10% discounts on participating products. For example, earn 1 The 1 Point for every pound 1 spent at Rinascente, KaDeWe, Oberpollinger and Alsterhaus; every 8 DKK at Illum; and every 1 CHF at Globus.
The 1 Exclusive members: In addition to points collection, enjoy up to 20% discount plus premium services such as fast-track tax refund counters, hotel delivery, gift wrapping, personal shopping assistants, and VIP lounge access.
CENFINITY members: Experience an even higher level of exclusivity with private chauffeur service, welcome drinks, tailoring and alteration services, and beauty treatments at participating department stores.
Central The 1 Credit Card holders (The Black, Black, Luxe): Receive up to 15% cashback on purchases at partner stores worldwide and access to more than 1,600 premium airport lounges globally.
Voices from global citizens
Dr Wit Sittivaekin, world history expert and popular TV host, shared: ‘The first time a staff member at Rinascente asked for my The 1 membership number, I felt like we had placed the Thai flag abroad. It was a proud and heartwarming moment. What impressed me most was not just collecting points, but the privileges – from hotel delivery and fast-track tax refunds to VIP lounge access. These made travelling as a The 1 Exclusive member feel truly special, with VIP treatment anywhere in the world.’
Khun Puey – Veenarat Laohapakakul, news anchor and global affairs expert, added: ‘Every time I use The 1 privileges abroad, whether collecting points at top European department stores or enjoying up to 15% cashback with the Central The 1 Credit Card, it makes shopping more rewarding, fun, and complete. Being a member of The 1 truly feels valuable – whether at home in Thailand or while travelling the world.’