Thailand’s nomination of ‘Chud Thai’, the traditional national costume, for Unesco’s intangible cultural heritage list will be considered in China later this month, as the Culture Ministry calls on the public to celebrate the attire.
The Department of Cultural Promotion said the nomination will be reviewed at the 21st session of Unesco’s Intergovernmental Committee for the Safeguarding of the Intangible Cultural Heritage in Xiamen from Nov 30 to Dec 5.
According to the evaluation panel, Chud Thai encompasses knowledge and craftsmanship, including weaving, embroidery and tailoring, sustained by local communities, artisan families, designers and schools.
The department also welcomed the United Nations Postal Administration’s decision to feature Chud Thai on postage stamps to be released on Nov 20.
Throughout this year, the ministry promoted national dress in The Hague, Tokyo and Paris.
In April, HRH Princess Sirivannavari Nariratana Rajakanya lectured on Thai costumes and textiles in The Hague alongside an exhibition, followed by a Tokyo billboard campaign in September linked to ceremonial uniforms for the 2026 Asian Games, and a Paris showcase last month.
The department highlighted the legacy of Her Majesty Queen Sirikit The Queen Mother, whose initiatives developed eight styles of royally endorsed costumes for women, while the phraratchathan shirt for men originated from an initiative by King Bhumibol Adulyadej The Great.
Culture Minister Sabeeda Thaised urged Thais to wear national dress throughout this month and share photos online ahead of Unesco’s deliberations.