Why Tanzania is key to East Africa’s fast-growing creative economy

As East Africa’s creative economy gathers momentum, Ugandan entrepreneur Julius Kyazze believes Tanzania has become one of the region’s most important markets-not only for its thriving entertainment industry but also for its growing influence in shaping the future of African creative business.

Known as the co-founder of Uganda’s Swangz Avenue, Mr Kyazze says Tanzania’s success in music, film and digital content has positioned the country as a strategic hub for regional collaboration rather than simply another neighbouring market.

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