More than 400 exhibitors from 63 countries, manufacturers of 60,000 products, 7,000 beauty professionals and 380 hosted buyers are expected to converge in Lagos for Beauty West Africa 2026.
The continental trade show, scheduled to hold from November 24 to 26 at the Landmark Centre, Lagos, is expected to provide a platform for importers, distributors, wholesalers, retailers and senior industry decision-makers to discover new products, suppliers and business partnerships.
According to a statement by the organisers, the event will enable players in the beauty industry to meet potential partners, establish business relationships and explore opportunities across multiple African markets.
The exhibition and Beauty West Africa Conference will also bring together industry leaders and experts to discuss trends, challenges and opportunities shaping the future of Africa’s beauty industry.
The organisers said the growing international interest in Africa’s beauty market had positioned Beauty West Africa as a major meeting point for global brands and manufacturers seeking access to importers, distributors, wholesalers and retailers across the continent.
The exhibition is being supported by industry associations and organisations in Nigeria and other African countries, including the Professional Association of Spa and Cosmetologists in Nigeria (PASCON), Spa and Wellness Association of Africa (SWAA), Retail Council of Nigeria, Balogun Business Association (BBA), Association des Vendeurs de Produits Cosmétiques du Bénin (AVPC Benin) and Cosmetics Association of Ghana (CAG).
The organisers said the partnerships would help connect exhibitors with beauty professionals, retailers, wholesalers, distributors and established industry networks across Africa.
‘For African buyers, the international pavilions will provide an opportunity to discover products and suppliers from multiple global markets in one visit, while international exhibitors gain direct access to importers, distributors, wholesalers and retailers from Nigeria and across Africa,’ the statement said.
It added that previous editions had demonstrated the commercial potential of the event, with exhibitors reporting meetings with distributors from Nigeria and other West African countries, as well as new partnership opportunities.
The 2026 edition will occupy Halls 1 to 6 at the Landmark Centre, making it the largest edition of Beauty West Africa to date.
The organisers said the expansion reflected the continued growth of the exhibition and increasing demand from companies seeking to establish or expand their presence in the African market.
Visitors will have access to thousands of products across skincare, cosmetics, fragrance, haircare, personal care, professional beauty and manufacturing during the three-day event.
Dkhoni has been confirmed as the Gold Sponsor, while Perfect Trust will serve as Silver Sponsor. Both companies will also exhibit at the event.
The organisers said the exhibition would showcase major trends influencing the global beauty industry, including K-Beauty, advanced skincare, Arabian fragrance, textured haircare, natural beauty and emerging African brands.
A dedicated KOTRA pavilion from South Korea will enable African buyers to discover Korean beauty products, meet suppliers and explore business relationships.
Arabian fragrance is also expected to have a strong presence, with brands including Dkhoni, Lattafa, Armaf, Afnan, Swiss Arabian and Ahmed Al Maghribi listed among exhibitors.
International participation will include country and trade pavilions from China, Turkey, the Trade Development Authority of Pakistan (TDAP), KOTRA from Korea and Taiwan.
The pavilions will feature international brands, manufacturers and suppliers across cosmetics, skincare, haircare, fragrance, packaging, biotechnology and beauty manufacturing.
The organisers said the scale of international participation reflected Africa’s growing importance to global beauty businesses seeking new distribution partnerships and opportunities to expand across the continent.
They added that finding reliable importers and distributors remained a major challenge for international brands seeking to enter the African market, making the trade show an important platform for establishing such connections.