Nigerian-Born, Montreal-based artist, Prince Oluwasegun Ajayi, has returned to the music scene with his latest single, ‘Waka Waka’.
The energetic track, which comes with a distinctive dance style, is currently gaining attention on social media and streaming platforms.
On the inspiration behind the song, Ajayi said ‘Waka Waka’ was recorded with the idea of movement and exposure.
‘Movement has followed me throughout my life, moving through Lagos, moving through dance, moving between countries, moving between creative disciplines and constantly refusing to remain in one box,’ he said.
According to him, he wanted ‘Waka Waka’ to be a record that could connect with audiences in different settings.
‘I want people to enjoy it. Not every record needs a lecture attached to it. Sometimes music should make you move before it makes you think.’
Looking ahead, Ajayi said his ambition extends beyond building a conventional music career. He wants to develop a wider creative ecosystem around his brand.
‘I don’t want to build only an artiste brand. I want to build an ecosystem,’ he said.
Adding that, ‘The most interesting part of the story won’t just be how far I went. It will be how many people, ideas and opportunities were able to move with me.’
Prince Ajayi is a recording artiste, filmmaker, director, dancer and entrepreneur. As a founder of 361Studios, he blends African rhythm, movement, multilingual expression and cinematic storytelling to create music with global appeal.