Brand Finance has released its Football 2026 report, ranking the world’s most valuable football club brands.
Real Madrid retains the top spot for the third consecutive year, while Arsenal makes a major leap into the top three.
Ranking of the Most Valuable Football Club Brands (2026)
1 Real Madrid (Spain) – $2.766M
Brand value up 25%. Highest Brand Strength Index score (95.8/100). Benefited from the fully operational, renovated Santiago Bernabéu.
2 FC Barcelona (Spain) – ˜ $2.276M
Up 15%. Backed by consecutive La Liga titles and the phased return to Spotify Camp Nou.
3 Arsenal (England) – $1.772M
Biggest climber among top clubs (up 28% and five places). Boosted by a first Premier League title in 22 years and a Champions League final appearance.
4 Bayern Munich (Germany) – ˜ $1.748M
5 Paris Saint-Germain (France) – $1.734M
6 Manchester City (England) – $1.709M
7 Liverpool (England) – $1.695M
8 Manchester United (England) – $1.659M
9 Chelsea (England) – $1.109M
10 Borussia Dortmund (Germany) – $766M
Real Madrid becomes the first club to clearly surpass the brand value mark in the ranking’s history.
Spanish clubs continue to dominate the very top of the list, while Arsenal’s rise highlights the growing commercial power of the Premier League’s resurgent sides.