For over two decades, Citi Hotel Group, a leading indigenous hospitality company, has played in the Nigerian hospitality landscape, amid success.
The group, which started with a property in Abuja, recently opened Citi Residence, its premium boutique offering at Onikoyi Estate, Banana Island Road, Ikoyi.
In this interview, Olufemi Talabi, founder and chairman of the group, shares with Obinna Emelike the vision of the group, rationale for the new hotel, why priority is given to the environment, the selling points, commitment to human capital development, among others.
Excerpt.
Congratulations on the new hotel. How has the new offering impacted Citi Group’s vision?
This is our fourth hotel, and we have been moving on along the line, in accordance with our vision. We grow slowly, organically, and we continue to move on.
So, what we do is to ensure that wherever we are, we put the environment into consideration. From the conceptualization, to the building of our hotels, we make sure that they are built in accordance with the environment where we are.
To answer your question directly, we are moving in accordance with our vision to have all these boutiques and small hotels in very few locations in the world.
What informed the high quality?
Well, the idea is that we believe that first of all, whenever a guest comes to a hotel, it is the property’s services and facilities that facilitate patronage.
If you do it very well, that means that you score at least 30 percent because when the guests come in, they see that all your walls have marble on them, the marble floor, the granite floor, and the ambience is good, they love it and enjoy their stay. Again, these days, hospitality, particularly when it comes to luxury hotels, is more of the service you provide. What we try to do is to ensure that we match our services with the facilities.
What are the facilities in the new hotel?
We have 47 rooms in this hotel and a small meeting room that takes about 50 guests. We have other regular facilities. We have a restaurant, a gym, and a rooftop terrace, which is quite nice. From the rooftop you can see the lagoon water. The view is very nice, especially in the evenings.
What is your target market?
We are more or less like a business hotel. We target people who want to have their quiet, and who want a serene environment, because that is the advantage of where we are located here. It is very serene compared to Banana Island, so that is very important. That is also why we make sure that our rooms and facilities are to that standard.
Beyond business guests, are there elements of luxury in the hotel?
Certainly, yes. Like I would go to our rooms to see what we have and what we don’t have. Like I said, luxury has not even transcended just what you see. It is the experience people get that is now very important, and that is really the definition of luxury now. It is not much of the furniture, the chandeliers and things like that. It is still important to put in place all that, but what is critical is that experience that you create for people, and that memory that was experienced.
How did you go about the staffing of the current hotel, considering its highbrow environment?
What we did was a mixture. We brought some good hands from other locations, and we employed more people because we have a culture already, and it is important that we maintain that culture. So, apart from the fact that we are improving standards here, we still have a culture which is driving that customer experience we are trying to offer. So, it is a mixture of both.
With four hotels now, are you considering setting up a training academy?
You are absolutely right because it is an idea we have toyed with in the past. We have already incorporated a company to pursue that.
So, because you agree with me that there can be a thread of good hands in this area. And don’t forget that a lot of people that come into hospitality, usually the idea is not to make it permanent. I mean a permanent vocation and profession; they are always ready to move.
It is only when they now start enjoying what they are doing that they stay. They enjoy it in terms of the type of business itself, and of course, the operation of the business.
One of the things we are trying to do is also to incorporate in our people that this hospitality business is very good and can sustain them. For me, hospitality is very good. I am enjoying it so much.
How long has the hotel been opened and how has business been since then?
We have been in business here for about a year now. Also, business has not been bad. Of course, we can do better. I would say we have broken about 55 percent occupancy on average.
Considering your high-end location, how is competition here?
Well, we have a lot of hotels around, apart from here. Do not forget that when people come to Ikoyi, they want a place to stay, and we have a number of hotels here and a lot of short-time apartments all over the place as well. So, that is enough competition for us.
But this is the business we understand and enjoy. What is important here is that we make sure that we operate in such a way that we do not destroy the environment. It is very critical for us. And that is our promise also to the estate area. We love quiet and serene settings and our hotel is in that setting because the target is guests that want some level of privacy, a place where they can sit and enjoy themselves quietly, sleep, and that is it. We do not allow any noise around here.
These are very important to us. We have enough parking space for the hotel to avoid noise and that is very important for us and our host community. We are also very conscious of security.
We make sure that we know every guest that comes to this hotel before he comes in here. That is how it is.
With focus on serenity, are there meeting facilities in the hotel?
Absolutely, yes. We have space for meetings, like board meetings, and small meetings that are very quiet.
Just meetings, training, and things like that. That is what we do here, but for a very small group because we are very conscious of our environment. We do not want any noise. We just want people to come in, do what they want to do, and leave.
We have a meeting facility, it takes about 40-45 people. But it is fully loaded in terms of everything; modern conferencing facilities, projectors, and all the visuals.
How fulfilled are you at accomplishing this?
Well, I will say that I feel fulfilled with how far we have gone because we are going according to our plan.
That gives us some satisfaction and fulfilment, but we are not stopping. We are moving on and already planning ahead again. That is the idea. I will continue to do that until maybe, when I retire.