Who is Cotti Coffee?
We are the third largest coffee brand in China. Soon, we shall become number one. We have over 20,000 stores in more than 33 countries, and Uganda is coming on board. We deal in coffee strictly. We have been here for three months.
Why have you chosen to invest in Uganda?
Uganda produces very good coffee in Africa and because of the young population in China which is consuming coffee, the demand is increasing. Uganda is the second largest producer of coffee in Africa and number one in East Africa bigger than Kenya and Rwanda.
Uganda’s coffee industry is a pillar of its economy. It supports most people’s livelihoods and brings in a lot of foreign exchange. This year, coffee exports to China have grown remarkably. We are proud to partner with Uganda, Africa’s second-largest coffee producer.
Our cooperation covers the whole value chain: we shall train farmers professionally, setup our demo plantation farms where the latest modern technology will be introduced to Uganda. We also have our cultivation expert Professor Huang with us here), supporting better coffee varieties and connecting Uganda’s high-quality coffee to Cotti’s global stores.
This will make sure local farmers have stable market access and higher incomes. China-Uganda coffee cooperation has huge potential. China’s coffee market is growing fast, with more demand for good and ethically sourced beans. Starting from this plant, Cotti will be a key bridge linking Uganda’s fertile lands where coffee grows well to Chinese consumers who love fine coffee. As we agreed in the Memorandum of Understanding, we shall promote Ugandan coffee globally through the upcoming Global Uganda Coffee Culture Festival.
What can coffee farmers do to stand out in the coffee value chain?
When we first came here, we immediately saw the immense potential to increase coffee production. Farmers in this region grow coffee naturally, but many are unfamiliar with modern technologies and the full possibilities of their crop.
Our goal is to help unlock that potential. For example, we aim to teach farmers how to properly manage their coffee plants-many do not know the correct amount of fertiliser or water required, which makes it difficult to predict yields.
We have already established a small factory that marks the beginning of our operations in Uganda. The first 10 containers of high-quality green coffee beans have been loaded and are currently on their way to China. Meanwhile, thousands of tonnes of parchment coffee are awaiting processing and export from our warehouse in Mbale.
Don’t you think you are beginning to tamper with our organically grown coffee?
Most farmers just plant the crop and they leave it to grow on its own. Coffee farmers need to understand the kind of fertiliser they need to apply, how much water the plant needs and the amount of potassium it needs; that is how we measure the plant.
In China, you harvest 2,250kg per acre. Here, it is only 30 percent of the yield. There is an opportunity to double this. In China, we have only one province. We have been importing coffee from Ethiopia and Uganda. We were importing 14,000 to 40,000 tonnes and Brazil.
What fertiliser are we talking about?
We are still doing research. We encourage farmers to grow more Arabica coffee, because the land to grow Arabica coffee in the world is limited.
When you talk of a green plant, what do you mean?
We are processing green beans. We process parchment into green beans. We shall start roasting in the second phase of this project, but currently, we are processing and color sorting. We have a plan to start manufacturing the final product for value addition.
Previously, Uganda has been selling a lot of raw materials. In the near future, we shall open our stores here. Now that we have the processing factory, we shall open the roasting factory to support our factory.
How do you intend to brand the Ugandan coffee you will be processing for export?
This will be premium Ugandan coffee, exported to 33 countries and proudly promoted on the global stage. We are working closely with the Ministry of Agriculture and the Chinese Embassy to organise the Uganda Coffee Festival, an event dedicated to showcasing the richness and quality of our coffee. Our goal is simple but ambitious: to see Ugandan coffee in every cup across China.
How much coffee does Uganda export to China?
Until September 2025, Uganda exported 10,000 tonnes to China. We need 80,000 tonnes when we are at full capacity. I don’t think we shall even meet that demand unless we work 24 hours. But for the start, we shall be doing 14,000 tonnes.
What kind of coffee are we talking about?
For now, we are specialising in green beans. In the future, we shall be doing instant coffee and powders, which require a roasting factory here.
How many farmers are you dealing with?
We have a Memorandum of Understanding with the Ministry of Agriculture which has given us 5,000 farmers, giving us an average of 100kgs each. We hope these can fetch us 50,000 tonnes in the meantime, but we have planned for 100,000 tonnes in the next five to 10 years.
What is the future of the coffee trade and production in Uganda?
The demand for coffee is rising rapidly. Countries like China, India and Uganda, which were traditionally tea-drinking nations, are now seeing a rise in coffee consumption driven by the younger generation.
Uganda has the ideal conditions for coffee – that is excellent climate, fertile land and a large base of committed farmers.
We have already invested over $5 million in Uganda, and this is a long-term investment.
Our investment spans the entire value chain: planting, processing and manufacturing coffee. We also plan to venture into tea processing, but we shall take it step by step.