Enthusiastic crowds and spectators lined up along the parade route for a chance to catch glimpses, cheer, and wave at the stars as decorated movie-themed floats on Friday afternoon, as the Metro Manila Film Festival (MMFF) delighted the public with the star-studded Parade of Stars in Makati City, which serves as the host city.
During the parade opening, Metropolitan Manila Development Authority (MMDA) Chairman and Concurrent MMFF Overall Chairman Romando Artes encouraged the public to watch all eight movie entries and experience a wide range of genres in the MMFF 51st edition, themed ‘A New Era of Philippine Cinema.’
Makati City Mayor Nancy Binay welcomed participants of the parade as it passed in front of the Makati City Hall Old Building, marking the first time Makati hosted the event.
The Mayor expressed gratitude to MMDA for choosing Makati as the host.
Binay encouraged the public to support the MMFF, reaffirming support for the Philippine film industry.
Prominent movie personalities in the MMFF 2025 who joined the parade include: Vice Ganda, Carla Abellana, Zanjoe Marudo, Angelica Panganiban, Solenn Heussaff, Piolo Pascual, Kiko Estrada, Cedrick Juan, Romnick Sarmenta, Zoren Legaspi, Carmina Villaroel, Rica Peralejo, Rico Blanco, Janice de Belen, Lorna Tolentino, Joey Marquez, and Zaijian Jaranilla.
Bianca de Vera, Will Ashley, and Dustin Yu, among others.
During the parade, each stars on their respective movie floats took the chance to promote and call on the crowd to watch their films that will be shown nationwide starting December 25, Christmas Day.
The eight movie entries included in this year’s lineup are: ‘Call Me Mother,’ ‘Rekonek,’ ‘Manila’s Finest,’ ‘Shake, Rattle and Roll: Evil Origins,’ ‘I’m Perfect,’ ‘Love You So Bad,’ ‘Unmarry,’ and ‘Bar Boys: After School.’
The celebration continued during the Music Fest at the Circuit Makati Open Park with performances and special appearances from Bamboo, Angeline Quinto, BGYO, Eisel Serrano, River Joseph, Brent Manalo, Mika Salamanca, and others. The Music Fest is hosted by Enchong Dee and Jervi Wrightson.
Special thanks are extended to this year’s MMFF sponsors: the City of Makati, Philippine Airlines, Pru Life UK, Playtime Entertainment, Philippine Charity Sweepstakes Office, and Film Development Council of the Philippines.
The beneficiaries of the MMFF include organizations in the film industry: the Movie Workers Welfare Foundation (Mowelfund), the Film Academy of the Philippines, the Motion Picture Anti-Film Piracy Council, the Optical Media Board, and the FDCP.