Running until Oct. 31, the promotion gives shoppers a chance to win roundtrip tickets for two to Australia via Qantas Airways for every purchase of participating products.
Australian Ambassador Marc Innes-Brown said the activity reflects the strong partnership between the two countries in promoting trade and sustainable consumer choices.
‘A Taste of Australia celebrates the dynamic partnership between Australia and the Philippines,’ Innes-Brown said.
‘It’s more than great food – it’s about sharing the Australian way of life, supporting sustainable producers and celebrating our shared love of good food and community.’
Organized with the support of Austrade, the campaign highlights Australian lifestyle and sustainability values through trusted retail brands. Featured products include Pure Harvest plant-based milks, Freedom Fresh Happy Nut macadamias, Cobs Popcorn, Dolmio pasta sauces, MasterFoods herbs and spices and Earth Choice biodegradable cleaning solutions.
Other brands in the showcase include Yarra Valley Hilltop, Rafferty’s Garden, Smoovi, Binda Valley, Lo Bros, Leggo’s, Infuzions, Charlie’s Fine Food Co., Tucker’s, Brookfarm, Bega, Vegemite, Chef Joey D, Arnott’s, Laucke, SPC and Red Rock Deli.
The launch was led by Landmark president Teddy Keng, senior vice president for marketing Michelle Keng and Hans Lim of NexTrade, together with representatives from Austrade and the Australian Embassy.