The Board of Investment (BoI) has granted approval to Homa Appliances (Thailand) Co, a unit of China’s leading refrigerator exporter, to set up two manufacturing facilities in Thailand.
According to Narit Therdsteerasukdi, secretary-general of the BoI, Homa Appliances received approval from the BoI on Sept 30 for an investment of 2.96 billion baht.
One of the facilities will produce smart refrigerators, while the other one will manufacture freezers with EU energy efficiency standards.
“Homa’s investment underscores the growing trend of smart appliance and white goods manufacturers establishing a presence in Thailand in recent years,” said Mr Narit. “Between January 2022 and August 2025, project applications in this sector amounted to a combined value of about 200 billion baht, driven largely by high-value investments from leading Chinese companies. These projects not only create manufacturing jobs for Thais but also expand opportunities in research and development.”
Established in 2015 and headquartered in China’s Guangdong province, Homa Appliances specialises in the design, research and development, and manufacture of electrical appliances such as refrigerators and freezers.
The company’s first two manufacturing projects in Thailand, located in Chon Buri province, will eventually have a combined annual production capacity of over 1.7 million units, including smart refrigerators, high-efficiency refrigerators, and chest freezers, using more than 50-60% local content in their components.
All output from the facilities will be exported, generating expected annual trade revenue of more than 12 billion baht. Upon full operation, the two projects are anticipated to provide employment opportunities for around 3,000 engineers and workers.
“Thailand currently serves as an important production base for electrical appliances in the region. Over the years, many leading companies have established production bases in Thailand to export to markets worldwide, including Samsung, LG, Electrolux, Beko, Arçelik, Hitachi, as well as major Chinese manufacturers such as Midea, Haier and Hisense,” said Mr Narit.
“Homa is the latest global-level manufacturer and the fourth Chinese appliance company to decide to invest in Thailand, underscoring confidence in Thailand’s potential as a regional hub for smart appliance production and the country’s readiness in terms of infrastructure, supply chains, skilled personnel, and government support measures.
“The BoI will continue to work with Homa and other manufacturers to facilitate business matching, connect supply chains, promote the use of local components, and foster collaboration to develop Thai component manufacturers so they have the opportunity to become part of the global supply chain.”