For decades, if you thought of De Beers in southern Africa, you likely pictured the glitter of diamonds and the depth of its mines. But beneath the surface of this industrial giant lies a quieter, yet equally profound, evolution.
Long gone are the days when the company’s contribution to education ended at the gate of the mine, focused solely on training workers for the daily shift.
Today, De Beers has undergone a radical transformation, digging deep into the fabric of society to unearth something far more valuable than gemstones: human potential.
By shifting from basic workplace training to strategic, multi-billion Pula partnerships, the diamond titan is no longer just extracting resources from the earth; it is investing in the minds that will shape the continent’s future. Is this the new face of sustainable mining, or simply a smart investment in tomorrow’s talent pool?
Cecil Rhodes’ consolidation of diamond mines in South Africa into De Beers Consolidated Mines in 1888 created enormous wealth and fundamentally altered the political economy of Southern Africa. This period laid the groundwork for future educational links, though not through direct corporate action by De Beers itself.
The most significant education legacy from this era is the Rhodes scholarship, which is funded by the will of Rhodes, who made his fortune through De Beers. It provides funding for students from various countries, including former British colonies, the U.S. and Germany, to attend Oxford University. Initially, the Rhodes scholarships were intended for white male students to create future imperial leaders.
It is noteworthy that the scholarship is a personal philanthropic act by Rhodes, separate from De Beers’ corporate activities.
In recent decades, De Beers has become extensively involved in education through structured Corporate Social Investment (CSI) programmes, often in partnership with governments and other organisations. This represents a shift from indirect legacy to direct action.
Its efforts have focussed primarily on Botswana, Namibia and South Africa, addressing infrastructure, teacher development and entrepreneurship leadership
This strategic change is epitomised in the 2025 comprehensive Botswana government/De Beers framework that is designed to build Botswana’s long-term leadership and economic capacity.
It is worth noting that De Beers’ joint venture, Debswana, has a long history of offering scholarships for study in countries like the UK, Canada, and Australia, often in partnership with organisations like the British Council.
Historically, De Beers’ support for high-achieving Batswana students has evolved over decades – from early scholarships in the 1980s to the comprehensive talent programmes formalised in their latest 2025 agreement with the Botswana government.
Over the past decades, De Beers’ role in education in Southern Africa has evolved significantly from basic workplace training to strategic, multi-million Pula partnerships. Its efforts have focussed primarily on Botswana, Namibia and South Africa, addressing infrastructure, teacher development and entrepreneurial leadership.
In Botswana, for over 40 years (from the 1980s), De Beers Botswana Mining Company has been facilitating international education for sponsored students, initially through ‘Entry clearance’ for students admitted to U,K., Canadian and Australian universities.
In the following decade, starting from 2000 the company’s focus was on building robust partnerships and creating a pipeline for future talent through a global non-profit Diamond Empowerment Fund that it established in 2007 to support education in diamond communities.
By 2015, the fund contributed $122,500 to Botswana’s ‘Top Achievers Program’ (TAP). TAP is government initiative started in 2010 to help youth access higher education.
The Debswana joint venture launched a prestigious scholarship – Debswana Scholars Fund in 2014. It sponsors top students for A-Level at Maru-A-Pula, followed by sponsored degrees at UK Russel Group universities, with a guaranteed job at Debswana upon return.
However, the three diamond-producing countries of Botswana, Namibia and South Africa have been benefiting from De Beers’ direct and strategic component of its modern corporate citizenship, focusing on industry-specific skills, university partnerships, and community-based school improvement.
In Botswana, De Beers’s joint venture signed its first university Memorandum of Understanding (MoU with Botswana International University of Science and Technology (BIUST) in 2017 to develop critical skills in engineering and science, complementing the revived Debswana Scholarship Programme.
Under the new Sales Agreement between Government of Botswana and De Beers Group a comprehensive suite of initiatives was launched, including the Post-Graduate Sponsorship Programme (MSc/PhD) at local universities and the International Graduate Development Programme (IGDP).
In October 2025, the first cohort of high-achieving graduates commenced a two-year international placement across De Beers’ global operations to gain world-class leadership experience. This programme will now run every two years
Similarly the company is in collaboration with higher education institutions in South Africa, specifically with the University of the Free State (UFS) and the University of Johannesburg (UJ). Under the partnership with the UFS’s geology department that came into effect in 2018, the company provide diamond-indicator mineral samples and allow honour students to use their advanced analytical facilities in Johannesburg for research projects. In that same year, 2018, the company launched a primary and secondary schools initiative with focus on foundational skills like reading, writing and numeracy.
In Namibia, the company has partnered with the University of Namibia (UNAM)), particularly its southern campus in Keetmanshoop with special emphasis on full sponsorship (tuition, books and accommodation) for students from marginalised community, mostly girls.
The diamond giant has extensive initiatives in strategic investment in entrepreneurship and leadership, with special emphasis on foundational and Science, Technology, Engineering and Mathematics (STEM) education.
The partnership with Stanford University in the United States plays that critical role in what has come to be known as Stanford Seed Transformation Programme. The seed programmes are operational in Botswana, Namibia, and South Africa.
In 2018, a US$3-million investment funded the Stanford Seed Transformation Programme (for established business owners) and the Stanford Go-to-Market boot camp (for entrepreneurs), hosted at the Botswana Innovation Hub.
Since its commencement, the seed programme has trained more than 46 local business leaders generating P285 million in additional revenue and creating 670+ jobs in Botswana alone. A success story is Kwenantle Farms, which expanded from 120 to 1,800 hectares with mentorship from Silicon Valley experts.
Women and Youth Focus programmes like Tokafala, which created more than 12,000 jobs (50% women-led) and EntreprenHER (3,000+ women trained) provide financial literacy and networking. Career workshops in Maun also equip youth with CV and interview skills.
De Beers’ support for grassroots education and conservation awareness culminated in the establishment of Nkashi Knowledge Centres, whichopened in 2025 in collaboration with National Geographic. These hubs in the Okavango Delta offer ICT training, financial literacy, and conservation education, serving remote communities.
The Debswana STEM Girls Program has engaged over 2,000 girls, encouraging them to pursue careers in science and engineering.
Likewise, in Namibia, De Beers’ impact on education demonstrates a strategic pivot from traditional classroom support towards directly building a diversified national economy. Through Namdeb, its 50/50 joint venture with the Namibian government, the company is focusing on creating high-level technical expertise and fostering entrepreneurial growth to prepare the country for a future beyond diamonds.
Under the Stanford Seed programme, Namibian firms have been supported in scaling their operations. As of late 2025, the initiative had helped generate a combined N$351 in revenue and N$83 million in capital while creating 238 new jobs. Participants receive world-class mentorship, gaining access to a global network of over 10,000 business leaders.
Stanford is also involved with the WomEng Southern Africa Fellowship that provides training for female university students in Botswana, Namibia, and South Africa who are pursuing engineering and technology degrees, strengthening their employability and leadership skills.
The WomEng Fellowship in Namibia, which is jointly sponsored by Stanford/Debmarine/Namdeb, has trained 1,500 girls since 2019 in Khomas, Kharas and Omaheke regions with plans to cover all 14 regions. These workshops connect high school girls with female engineers to inspire future careers.
The De Beers STEM education in South Africa focuses on supporting learners from the school level up to university, with a strong emphasis on empowering young women.
From 2019 to 2021 more than 2,200 students at university-level were reached via GirlEng and Fellowship programmes. At the secondary school level, a new start-of-the-art science laboratory was constructed under the STEM programme at Renaissance Secondary School in Musina (Limpopo). In the Free State, the company supported 26 high schools through provision of 75 laptops to top achievers and funded educator salaries.
The company has set an ambitious goal to engage 10,000 girls and women in STEM by 2030.
Evidently, De Beers’ work in Southern Africa’s education sector has moved far beyond traditional corporate charity. Through its partnership with the governments and global institutions, it is now a key driver of economic diversification and high skills development. The impact is evident in direct job creation, entrepreneurial growth, and systemic curriculum reform.